Hi! I’m Michael Costin, an SEO Consultant from Sydney.

I’ve had over 4 years experience as a digital marketer. For the past 2 years I’ve worked as an SEO Consultant at a Sydney based digital marketing agency. Before that I was client side, handling the online marketing for a national car rental company.


My passion and history with the internet dates back to 1996, when at the age of 12 I first discovered Netscape Navigator and extraordinarily slow dial up. I taught myself to code HTML, cranked out a range of GeoCities and Angelfire sites and never looked back.


Today I love reading, testing, implementing and repeating digital marketing tactics and strategies across SEO and conversion rate optimisation. Some of my must read blogs each morning are  QuickSprout, ConversionXL, and StartUp Daily.


Tools I use to get the job done:


semrush     ahrefs logo     screaming-frog

optimizely-logo     google-analytics-logo


My skill set currently comprises three main components of digital marketing.


SEO is my bread and butter, and what I spend most of my days (and nights) doing. I have had great success across a range of clients in the ecommerce, charity, finance and various other verticals. I also run a variety of affiliate sites that draw most of their traffic from Google.


I work on conversion rate optimisation projects for various eCommerce clients. Thorough research and analytical test preparation, combined with strategic design modifications enables me to drive improved conversion rates and more revenue.


I taught myself to code HTML in 1996, at the age of 12. In 1997 I took on my first client. Since then I have continued to tinker with websites. I work exclusively with WordPress due to the robustness, stability and extendibility of the platform.


Interested in getting in touch? Please do! Just use the form to say hello, or feel free to connect with me on Twitter or LinkedIn.

  • Address: Sydney, NSW, Australia